Throughout 2013, social media platforms have known major changes that transformed them into highly efficient marketing tools. Let’s look at Twitter for a second; considering that almost 90% of marketers utilize it every day to generate leads and returns, Twitter has become a very strong sales instrument.
Given that Twitter is now owned by shareholders, the social network is expected to expand even further. Then again, Twitter is not the only social media network at your disposal in 2014 as you are about to find out.
Facebook video ads rekindle the flame
After the launch of Vine, Twitter’s version of a video tool, it was just a matter of time before Facebook came with a counteroffer. With the inauguration of the video ads at the beginning of the year, Facebook’s new service promises to be a huge social media marketing trend this year.
This doesn’t come as a surprise considering that television has always been a fundamental instrument in the modern advertiser’s toolbox. Moreover, let’s not forget that television advertisement didn’t die. In fact, it shifted its focus towards the cyber world.
Google+ ads could be introduced this year
Marketers who have created at least one successful online marketing campaign by now owe their triumph to respecting Google’s guidelines to the letter. How else could it, be considering that Google sets the SEO trends, underlines the do’s and don’ts of marketing and righteously smites anyone who is trying to cheat the system.
In the light of these facts, it is rather strange that Google hasn’t introduced ads to its social media platform yet. Rumours have it that 2014 may be the year when all that is about to change. Still in the testing phase, the Google+ ads will not be advertisements per se. Instead, they constitute a new form of marketing that allows businesses to use quality posts, which they can promote across the Google network.
Social media trends to watch out for in 2014
In addition to Facebook’s, Twitter’s and Google Plus’ potential tools, marketers will be challenged to employ the newest cutting-edge marketing instruments and digital solutions that 2014 brings to the picture. To be more precise, if you plan an online campaign for this year, then remember that social media marketing can’t be self-centred and needs to be integrated with your other promotion techniques.
There are numerous new and exciting things happening in the social media this year. Engaging your audience has reached a new level and taking advantage of the new tools available is the only way you can hope to reach this goal.