In the digital era, people no longer make their first impressions about your company based on the office front, but rather by accessing your company’s website. Regardless of whether a customer is looking to schedule a meeting or wants to learn more about your products and services, both goals are obtainable via a simple Google search.
In the event that the query does not provide any info about you or your company, he’s not going to keep trying; instead the modern user trusts Google to point him in the right direction. Simply put, companies that don’t have an online presence yet are losing millions in revenues.
If you’re ready to advance your business to the next level, then you should create a website. Following are the steps you need to take to start your company’s website.
- Define what you want to accomplish
Before you start contacting a web design company, you should first determine what you want to accomplish with your website. Generally speaking, your website can be a tool to advertise and sell products, a means to blog about your company and services or a combination of the two.
- Select a domain name
Even though you can put up a website without a domain name, keep in mind your site’s name is what helps users find your site in the first place. Therefore, you should do a brainstorming session and find a suitable name for your site, one that provides extra branding to your business and that users can easily remember.
- Find a home for your website
Finding a good hosting service is a paramount step in building your site. You have three basic types of web hosting to choose from, namely shared, dedicated and cloud; make sure to read the advantages and disadvantages of all hosting services before choosing the one for you.
- Plan and build the website page by page
Once you get a domain name and select a hosting service, it’s time to plan your site. Keep in mind that building a successful website implies working on each page at a time. If you’re not familiar with HTML, CSS or other web design elements, then hire a professional to create your website.
- Test and publish your website
Publishing your website implies getting it up to the hosting provider via either the FTP client or the tools provided by your web host. It is important to test your website thoroughly during the design process and address all potential issues before uploading it online.