If you work in the e-commerce industry and want to pursue the highest margins possible, there are a range of things that you can do. By making improvements to certain fundamental areas, you can drastically cut your costs and reduce downtime on your website, and in turn, increase your profits.
The guide below will show you how you can put this into action!
1. Many e-commerce owners handle order fulfilments themselves. Instead you could work with a 3rd party who would help you with the logistics of the sales. By having this additional resource, they can take care of facilitating a fulfilment system that automatically handles all of your orders and shipping within their software.
2. To provide the best user experience possible it is a good idea to consider payment options based on where your users are located. There are free services such as “MaxMind” that automatically populate payments and shipping based on the user’s geolocation.
By having this in place you can reduce shopping cart abandonment and improve customer satisfaction.
3. It is a good idea to have a “most popular” area in easy view for the visitors when they reach the landing page. This will show them what is trending on your site based on the products that people have been viewing most that day.
4. If you have a size chart for your products, you should consider removing the chart from the picture area as it might be difficult for your user to read. For best practice, have the size chart placed below the image area and into a larger tab position. This will also allow your users to focus on the chart without being distracted by images.
5. Where you have products with multiple attributes such as size, colour and gender, you should aim to use a hierarchy approach for them to select their product. This is much better than having a single drop down box. The hierarchy would look something like the following:
WOMENS > MEDIUM> (show colours available) ex: MENS > LARGE (show colours available)
You should also have your pricing based on cheapest to highest.
6. On your product pages it is a great idea to have social sharing buttons. This is a great way to get the word out and allow people to share your products individually, rather than just sharing the home page of your site.
7. When people search for a product name they want to be able to view all of the results. Ensure that your search function does not just bring up the first 5 results. Add a “view all results” button at the bottom which takes the user to the search results page.
8. Most of the time when creating a user account there are a number of fields that are not actually needed (unless the user is checking out). Sometimes a user may just be creating an account to browse with the intention of coming back at a later date.
To make it simpler and reduce the time needed to create an account, consider reducing the standard name, email and other basic data. The address should be asked for on checkout only.
9. It is extremely beneficial if you allow your potential buyers to create an account and log in via social media (example: Facebook or Google+) you can do this yourself or there are services such as “Janrain” which completely handles the Social Login system for you.
10. If you have a newsletter option when people are checking out, you should aim to have the checkbox set to opt-out by default. This gives the user the option to opt-in if they decide that they want to. Having the checkbox set automatically appears to the user that they are being forced into receiving a newsletter.
Our firm will happily provide consulting to make your E-commerce projects a success.
Get in touch with us on DSA Global.