Responsive web design may still feel like it is a new concept in the world of web design yet in reality it has been going strong for almost three years now. Despite this, there are still many site owners that have yet to get with the times and take advantage of the huge benefits that RWD can bring their sites.
Responsive web design is more important now than it ever has been and this importance will continue to grow as more and more of us use mobile devices as our main tools for surfing the internet.
However, why are some still not going down the responsive route? This could be for a number of reasons but it could also be because of the misconceptions that people may have heard about responsive web design. Three of those responsive web design misconceptions have been debunked below whilst there are many others that are simply not true as well.
There is Plenty of Time to Wait Before Going Responsive
Absolutely wrong, your website will be losing revenue right now due to not being responsive. Not convinced? Go and segment your analytics by mobile users and compare the bounce rates compared to that of desktop users.
There really is no time to waste anymore as your competitors will all most likely have fully responsive websites that are taking away all of your potential customers.
Responsive Sites Take Longer to Load
True to an extent but that is the fault of the designers who have implemented RWD lazily rather than responsive websites as a whole being to blame. When converting to a responsive website, your designers should be starting on a mobile first basis rather than using the default desktop experience that has had the entire mobile data thrown in on top.
Right from the very beginning, mobile users should be thought of before anyone else. This means showing consideration for low bandwidth by removing any images, content and other page weight that is simply not needed.
Responsive Design Means Your Site Will Be Identical On Every Device
Wrong again. Many believe that responsive web design is simply about allowing your website pages to automatically adjust and fit on screens of varying sizes, yet in reality it is not possible that the information that can fit on a 30” monitor will also be able to fit on a 5” mobile phone screen.
Some things on a smaller screen will ultimately have to be left out, with certain graphics and content usually being the first to go. These graphics can use up loads of space, will not look good on smaller screens and will slow down the load times of your website on mobile devices.
If you were one of those that believed some of the above responsive web design misconceptions, you will hopefully understand a little more about responsive web design and what it can actually do for your website and its visitors. If you have ever experienced a standard website when using a tiny mobile phone screen, you will know just how frustrating it can be.